The Promise and the Challenge of Personalized Medicine for Managed Care Home Study

ACPE UAN:  0233-0000-16-070-H04-P

Credit:  1.5 contact hours (0.15 CEU)

Activity Type:  Knowledge-based

Released Date:  November 15, 2016

Expiration Date: December 31, 2018

Fee:  Member:  FREE  - Non-Member:  FREE

Program Description 

Personalized medicine holds the promise of revolutionizing the delivery of health care by allowing treatments to be tailored to an individual's genetic make-up.  Implementation models and resources are emerging to help translate personalized medicine into routine practice. However, the application of personalized medicine information can be complex for both individual treatment decisions and managed care organizations.  

When considering this growing area, payers may be confronted with a variety of questions. Should companion diagnostic products or genetic tests be required before treatment? What are appropriate criteria for approving treatments? How can limited healthcare funds be used to optimize outcomes? How can medical and pharmacy benefits be integrated? During this presentation, experts will explore personalized medicine and analyze key issues for consideration by third party payers.

Target Audience   

This knowledge-based activity has been designed to meet the educational needs of pharmacists in managed care settings. 

Learning Objectives:  

Upon completion of this home study activity, participants should be able to:  

1. Define key terms within the field of personalized medicine. 
2. Identify the potential value of personalized medicine for improving health outcomes. 
3. Highlight key resources and current models to implement personalized medicine information into clinical practice and benefit design. 
4. Summarize considerations regarding the use of personalized medicine in the development of medical and pharmacy benefits. 
5. Discuss inter-relationships between personalized medicine and population health management, including the use of personalized medicine to target screening and treatment strategies. 
6. Recognize the cost implications and potential management strategies that result from the clinical application of personalized medicine. 

Schedule of Educational Activity

1. The Personalized Medicine Landscape:  James M. Hoffman, PharmD, MS, BCPS

2. Considerations for Managed Care:  Susan Garfield, DrPH 

Faculty Financial Relationship Disclosures


As an ACPE-accredited provider, AMCP strictly adheres to the ACPE Standards for Commercial Support and other relevant guidelines and standards to ensure the independence of CPE activities. It is AMCP’s intent that all CPE activities be independent, objective, balanced, evidence-based and free of any commercial bias.  

Pharmacists interested in obtaining CPE credit must:

  1. View the entire pre-recorded audio presentation.
  2. Successfully complete the post-test with a score of 70% or higher. (The post-test may be taken a maximum of three times).
  3. Complete a specific online activity evaluation. 
System Technical Requirements/Viewing Requirements: 
System Requirements Courses and learning activities are delivered via your Web browser and Acrobat PDF. For all activities you should have a basic comfort level using a computer and navigating web sites.  View the minimum technical and system requirements for continuing education online learning activities.

All Faculty in this home study activity have obtained the appropriate permission to use copyrighted materials. Sources for all images are provided in citations.

Statement of Commercial Support

This activity is supported by an independent educational grant from Merck & Co., Inc.  


 Diana Brixner  Diana Brixner, RPh, PhD, FAMCP
University of Utah 
Salt Lake City, Utah

Credit Information

Activity Number Credit Amount Accreditation Period
ACPE UAN #0233-0000-16-070-H04-P 1.5 Contact Hours October 05, 2016 - December 31, 2018