2023-2024 Health Care and Pharmaceutical Marketplace Trends

Pricing: Free for Members and $30 for Non-Members

This session is not accredited for continuing pharmacy education credit.

Course Description

Keeping abreast of health care pharmaceutical industry trends and forecasts is vital to remaining competitive in the evolving managed care arena — especially because market predictions can shape the approach to managing pharmacy benefits.

This keynote session will provide an up-to-the-minute analysis of the pharmaceutical market and health care trends that are most likely to impact managed care professionals. In addition, this session will offer predictions about what lies ahead in the coming months as the health care industry.

Target Audience

Pharmacists who practice in managed care settings.

Learning Objectives

At the completion of this activity, participants should be able to:

  1. Name three factors that are influencing today’s pharmaceutical health care trends.
  2. Summarize notable developments in the brand, generic, and specialty drug markets.
  3. Identify therapeutic classes that are current market leaders as well as those that are in decline.
  4. Recognize pivotal developments that are influencing the U.S. pharmaceutical market and managed care market.
Course summary
Available credit: 
  • 0.00 Certificate of Completion
Course opens: 
Course expires: 


Douglas M. Long, BA, MBA
Vice President, Industry Relations
Ponte Vedra Beach, FL



Susan A. Cantrell, RPh, CAE
Chief Executive OfficerAMCP
Alexandria, Virginia



Available Credit

  • 0.00 Certificate of Completion


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Required Hardware/software

System Requirements Courses and learning activities are delivered via your Web browser and Acrobat PDF. For all activities, you should have a basic comfort level using a computer and navigating websites. View the minimum technical and system requirements for continuing education online learning activities