Unlock Payer Market Research Opportunities with Cencora: What to Expect and How to Get Started

June 9, 2026

Tuesday, June 9, 2026 at 2-3pm ET                        Pricing: Free for Members and Non-Members

Please note that this session is not accredited for continuing pharmacy education credit.

**Open to healthcare decision-makers only (eg, health plans, PBMs, IDNs, health systems, etc.)**

Program Description

Healthcare decision-makers play a critical role in shaping patient access and coverage decisions. This webinar explains how the Cencora team partners with healthcare decision-makers to gather perspectives through structured market research and what to expect if you choose to participate as a panel member.

We will cover the common research formats you may be invited to join (eg, surveys, in-depth interviews, advisory boards), the topics typically explored in market access research, and how participation fits into your schedule. You'll also get inside look at the participant experience, from registration and qualification to fair market value (FMV) determination, study invitations, scheduling, participation, and honoraria timelines.

Live Q&A will be available, and attendees may submit questions anonymously.

Learning Objectives

  1. Identify the common types of market access research formats offered to healthcare decision-makers and understand what participation typically involves for each format (eg, time commitment, preparation, and engagement style).
  2. Explain the end-to-end process for becoming a panel member with Cencora including registration, qualification, and fair market value (FMV) determination.
  3. Understand expectations for timing and communication when market research opportunities become available (study invitations, scheduling, participation, and honoraria processing).
Course summary
Course opens: 
05/03/2026
Course expires: 
06/09/2026
Event starts: 
06/09/2026 - 2:00pm EDT
Event ends: 
06/09/2026 - 3:00pm EDT
Cost:
$0.00
Add to calendar: 

Moderator:

Tasmina Hydery, PharmD, MBA, BCGP, FAMCP
Director, Value, Evidence, and Access
Cencora

Panelists:

Emily Liu, MBA
Director, Value & Access Strategy
Cencora

Sarah Dunlap, BS
Associate Director, FormularyDecisions
Cencora

Price

Cost:
$0.00
Please login or register to take this course.

By registering for this event, you agree not to use any form of artificial intelligence (AI) technology to record, transcribe, or reproduce educational sessions, presentations, or discussions in any format.

Click here for more information on AMCP membership or email memberservices@amcp.org.

Required Hardware/software

AMCP Learn utilizes the Zoom Webinars platform for live webinars. For a smoother experience joining the webinar, please install the Zoom desktop client or mobile app prior to the start time. If you experience technical issues joining the webinar, please email webinars@amcp.org.